HMD案例 | 文和友

01.

introduce

HMD project

项目丨PROJECT

文和友

WEN HE YOU

服务丨SERVICE

品牌策划 / 空间设计 / 灯光设计 / 软装设计 / 工程监理

团队丨TEAM

设计总监 / 八角 设计总监 / 红椒

设计团队 / 芥末 芝麻 陈皮 花椒 紫苏 芋圆 沉香 罗汉果 胖大海

02.Brand story

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陈旧的外观与楼道

极具上世纪复古感的招牌与霓虹灯

四方桌整齐排列着

老长沙市井社区便呈现在了眼前

生活是琐碎的，是琐碎方显得是生、是活......

小街才是上帝心目中的人间”

在文和友除了品尝美食

还能看到各种热闹、市井、放肆的百味人生

充满人情味与烟火气息

Old appearance and corridor

Signs and neon lights with a retro feel of the last century

The square tables are arranged in order

The old Changsha well community will appear in front of us

Life is trivial and trivial. It seems to be life and life

The street is the world in God's mind "

In addition to tasting delicious food in wenheyou

Can also see a variety of lively, market, wanton life

Full of humanity and fireworks

人们在经历了白天快节奏的工作与生活后

夜晚便成为难得的休闲放松时间

After experiencing the fast-paced work and life during the day

Night has become a rare leisure time

宵夜所带来的情感释放和社交氛围

俨然已经成为年轻人消除疲惫、获得幸福感的方式之一

文和友将所有细节环环相扣

极具体验感和生命力的文化+餐饮模式正好与之相契合

The emotional release and social atmosphere brought by the nightsnack

It seems to have become one of the ways for young people toeliminate fatigue and obtain happiness

Wen Heyou links all the details together

The culture + catering mode with great experience and vitality justfits in with it