01.
introduce
HMD project
项目丨PROJECT
文和友
WEN HE YOU
服务丨SERVICE
品牌策划 / 空间设计 / 灯光设计 / 软装设计 / 工程监理
团队丨TEAM
设计总监 / 八角 设计总监 / 红椒
设计团队 / 芥末 芝麻 陈皮 花椒 紫苏 芋圆 沉香 罗汉果 胖大海
02.Brand story
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陈旧的外观与楼道
极具上世纪复古感的招牌与霓虹灯
四方桌整齐排列着
老长沙市井社区便呈现在了眼前
生活是琐碎的，是琐碎方显得是生、是活......
小街才是上帝心目中的人间”
在文和友除了品尝美食
还能看到各种热闹、市井、放肆的百味人生
充满人情味与烟火气息
Old appearance and corridor
Signs and neon lights with a retro feel of the last century
The square tables are arranged in order
The old Changsha well community will appear in front of us
Life is trivial and trivial. It seems to be life and life
The street is the world in God's mind "
In addition to tasting delicious food in wenheyou
Can also see a variety of lively, market, wanton life
Full of humanity and fireworks
人们在经历了白天快节奏的工作与生活后
夜晚便成为难得的休闲放松时间
After experiencing the fast-paced work and life during the day
Night has become a rare leisure time
宵夜所带来的情感释放和社交氛围
俨然已经成为年轻人消除疲惫、获得幸福感的方式之一
文和友将所有细节环环相扣
极具体验感和生命力的文化+餐饮模式正好与之相契合
The emotional release and social atmosphere brought by the nightsnack
It seems to have become one of the ways for young people toeliminate fatigue and obtain happiness
Wen Heyou links all the details together
The culture + catering mode with great experience and vitality justfits in with it